Retail advertising helps shops, supermarkets and showrooms attract attention, guide customers and promote products throughout the store. Use posters, printed ceiling hangers, custom detection gate covers and professional POS displays for campaigns, product launches, wayfinding and consistent in-store branding.
Retail advertising helps shops, supermarkets and showrooms attract attention, guide customers and communicate promotions clearly. From the entrance to the checkout, every part of the customer journey offers an opportunity to present products, strengthen your brand and help visitors make purchasing decisions.
At Amstel Printing, you will find printed retail solutions for entrances, ceilings, walls, floors, counters and product displays. Combine these elements into a consistent in-store campaign that remains visible without making the shop floor feel cluttered.
The entrance is the first important contact point. Use it to introduce the current campaign, communicate your main offer or welcome customers in your brand style.
A custom detection gate cover transforms existing security gates into double-sided advertising space without requiring additional floor space. The front and back can carry different designs, allowing you to show one message to entering customers and another to customers leaving the shop.
Detection gate covers can be changed for new seasons or campaigns. Always measure the detection gate accurately and follow the product’s measurement instructions before ordering.
Printed posters are a flexible way to promote offers, product launches, events and seasonal campaigns. They can be used in shop windows, poster frames, promotional areas and beside product displays.
Use large, simple designs for messages that must be noticed from a distance. Detailed product information should be positioned closer to the customer. A clear headline, strong visual and recognisable call to action are generally more effective than a poster containing too much text.
When wall and floor space is limited, a printed ceiling hanger makes use of the space above aisles and displays. It can help customers locate departments, recognise promotional zones or notice an offer from a greater distance.
Ceiling hangers are available in different materials and can be printed on one or both sides. Depending on the selected option, they can also be cut into a custom contour to match the design or campaign theme.
A POS display presents products or printed information where customers make their purchasing decisions. Depending on the configuration, it can be used as a brochure holder, counter display, floor display or shelf display.
Place a POS display near the relevant product instead of adding unrelated communication elsewhere in the shop. This keeps the message useful, improves orientation and makes the connection between the promotion and product immediately clear.
A printed Square Counter creates a recognisable contact point for demonstrations, sampling, product launches and temporary promotional activities.
Use a counter near the entrance, within a promotional zone or beside the relevant product group. Combine it with a background display or banner to create a complete branded presentation.
Ferrous foil is designed for use with a suitable magnetic surface or system. It allows printed graphics to be installed, removed and replaced without applying a conventional adhesive sticker each time.
This makes it useful for frequently changing campaigns, menu boards, product displays and promotional panels. Before ordering, check whether the existing surface or display system is suitable for ferrous graphics.
A custom floor protector combines practical floor protection with printed branding or communication. It can help identify a promotional area, support wayfinding or reinforce a visual campaign along a customer route.
Floor graphics should be positioned where they remain visible and do not create unnecessary distraction or obstruction. Keep the message short because customers usually view floor communication while moving.
Sign Again® is a circular sheet material manufactured from recycled print waste. It can be printed and used for promotional signs, information panels, displays and wayfinding.
The characteristic recycled appearance makes it an interesting option for brands that want the material choice to support their sustainability communication.
Too many competing messages can reduce the effectiveness of retail advertising. Work with fixed communication zones and use one recognisable design style across posters, displays and signs.
Choose a clear hierarchy: one main campaign message for visibility from a distance, followed by supporting information near the relevant product. This helps the store remain organised while still drawing attention to important promotions.
For long-term branding, combine campaign materials with custom wall advertising. If you need portable banners, illuminated displays or reusable promotional systems, explore the presentation range.
Not sure which retail products, formats or materials are right for your shop? We will help you create visible and consistent communication without making the shop floor feel cluttered.
Start with one clear campaign line. Use a poster or entrance display for visibility from a distance and add product information near the relevant shelf or display. This keeps the communication focused and effective.
Use fixed communication points at the entrance, main aisles, promotional zones and checkout. Apply one consistent visual style and prioritise a small number of strong messages.
Posters, detection gate covers, ceiling hangers, ferrous graphics and selected presentation systems can be replaced or reordered with new artwork when the campaign changes.
Place general campaign messages at the entrance and along main sightlines. Position detailed information close to the promoted product, and use checkout communication for complementary products or future visits.
Yes. The front and back can carry different artwork. This allows you to communicate one message to entering customers and another to customers leaving the shop.
Ferrous foil is used with a compatible magnetic surface or display system. It makes graphics easy to position and replace, making it useful for frequently changing retail campaigns.
Use one clear headline, a strong product image, the main customer benefit and a direct call to action. Keep detailed conditions smaller but readable and avoid overcrowding the poster.
Contact us if you need assistance with the format or product choice. For print-ready artwork, check the required dimensions, resolution, bleed, colour settings and safe margins before uploading.
